huffpo - obama damages the democrat brand

Under President Obama, there has been an unprecedentedly sharp and first-ever switch to preferring the Republican Party over the Democratic Party.




In fact, the damage that has been done to the Democratic brand under the Obama Presidency, going from a historically normal Democratic ratio of 1.38 in 2008, down 39% to the present .83, compares with the Republican fall-offs under George W. Bush's Presidency, which declined from the Republican ratio of 1.41 in 2000, down 18% to 1.16 in 2004, and then down yet another 31% to .80 in 2008, when the Republican Party hit its all-time (back until 1992) pre-convention low - which virtually doomed the campaign of Presidential candidate John McCain and made Obama's win almost inevitable.



The Democratic brand has thus suffered more (down 39%) under Obama than the Republican brand suffered under either of George W. Bush's two terms (-16%, then -31%).

http://www.huffingtonpost.com/eric-zuesse/democratic-party-poll_b_1840776.html